The X-Class got axed. What can we learn from that?

Mercedes-Benz ventured into the pick-up market through a partnership with Renault and Nissan, but the resulting model sold poorly enough to deserve being terminated earlier than anyone would expect

2017 Mercedes-Benz X-Class Progressive
2017 Nissan Navara and Renault Alaskan

What exactly happened with them?

Advertisement video for the Mercedes-Benz X-Class

What did Mercedes-Benz do wrong?

GM created the GMC Canyon and the Chevrolet Colorado from a single project, but each one has a very different target audience and equipment differences to properly cater to them

Did similar cases get similar outcomes in the past?

1986 Cadillac Cimarron and 2004 Jaguar X-Type Estate

How can we do that right, then?

Writer and future engineer striving to work with car design. If you like cars but not the stereotypes that surround them, give my articles a try.