Car Trend Chronicles

Maybach is Redefining Luxury Cars

Latest updates make it stand out among not only people on the streets, but also the few makers which dare to compete with it

  • Mercedes-Benz once tried to shake things up with dedicated models but failed
  • Now, the strategy of sprucing up its own models has proven quite successful
2021 Mercedes-Maybach S 580
2007 Maybach 62S Landaulet Concept

Remind me of Maybach, please

The modern-day Maybach was brought back to life by Mercedes-Benz in 1997 as an independent division. While the 57 and 62 models had enough content to stand out from the S-Class cousin and compete with the Rolls-Royces, their image turned out too weak to convince a sufficient number of buyers and the German experiment finished 15 years later. Now, things have changed again.

2017 Mercedes-Maybach S 650 Cabriolet

What has it done lately?

First of all, worked on models from the stylish Cabriolet depicted above to the rugged G-Class. Rather than depending on a body style, the new Maybach has created a design identity of its own by applying modern elements, like wheels with thin, numerous spokes and exclusive design for bumpers and grille, and classic elements like two-tone body paint and more chrome trim than usual.

2017 Mercedes-Maybach G 650 Landaulet

Luxury through individuality

All those items make Mercedes-Maybach a safe way for potential customers to embody their true selves. They have particular wishes, they are rich enough to pursue them, and they don’t really mind being considered ostentatious: we’re talking of large cars with two-tone paint, lots of chrome, and silent ride. Once you know what you want, all you need is to leave the company in charge and wait for the result.

The full-size GLS can also become a Maybach up to the point of the two-tone paint

Writer and future engineer striving to work with car design. If you like cars but not the stereotypes that surround them, give my articles a try.