Car Market Chronicles

Ford is Redesigning Itself by Working with Sub-brands

Success of Mustang Mach-E and Bronco Sport encourages maker to use spin-offs to strengthen its image and face new challenges

Initial projection of future dealerships dedicated to the Bronco sub-brand
The Mach-E crossover is the first member of the upcoming Mustang family

What exactly are sub-brands?

The all-new Bronco was already born as the head of a sub-brand of its own

How is Ford working with them?

The Tourneo/Transit vans already have enough versions to become yet another sub-brand

Which cars will also get sub-brands?

While the F-150 pickup may be too risky to change, the Raptor trim could easily become another sub-brand

Writer and future engineer striving to work with car design. If you like cars but not the stereotypes that surround them, give my articles a try.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store